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Audinate hones in on Dante with new era

Audinate hones in on Dante with new era

Audinate hones in on Dante with new era

Audinate Group Limited has refreshed its brand identity for both Audinate and Dante, including a new logo, tagline, colour palette and narratives that aim to capture the essence of Audinate and the Dante platform.

With this change, Audinate plans to emphasise the Dante brand more in the market, given the recognition among customers. The new Dante tagline, “One connection. Endless possibilities,” looks to capture the concept of taking one connection into multiple possible directions.

“Long the de facto standard in networked audio with more than 550 manufacturers producing over 3,800 products, adding video, control and management has transformed Dante into a complete AV-over-IP platform,” said Joshua Rush, chief marketing officer at Audinate. “This new positioning crystalises what Dante offers the pro AV industry.”

Alongside the new branding that will roll out in the coming months, Audinate will launch new separate websites for Audinate and Dante in early 2024, including an initial microsite found below.

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