Blaze Audio and Sonic Electronics join forces for GCC and MEA regions

Sonic Electronics, a Qatar-based AV, control, lighting, rigging and stage effects equipment company, has offices based in Saudi Arabia and the UAE to cover the GCC and MEA regions. Sonic Electronics has recently announced that it has partnered with Blaze Audio, becoming the brands distributor for the Middle East. Blaze Audio specialises in pro audio solutions catering towards the commercial and leisure install markets.

Santhosh Vasu, managing director, Sonic Electronics, said: “We are pleased to announce our exclusive partnership with Blaze Audio, a true pioneer in pro audio solutions. At Sonic, our commitment to delivering top-notch solutions for AV system integrators aligns perfectly with Blaze's dedication to power, exceptional sound performance and unwavering quality. This collaboration symbolises our commitment to delivering cutting-edge technology and exceptional sound quality, bringing innovation to every corner of the AV industry."

“Having taken our time and considered various go-to-market models for the Middle East before settling on Sonic Electronics, we are very confident that they are the best partner to help us build the Blaze brand in the region. They possess the right blend of technical knowledge and commercial savvy that will allow us to serve Middle East integrators and end-users with first class support for our market-leading products,” said Anders Olsen, regional manager of Blaze Audio.