ApexPro and Audio Visual Worx partner with Genelec

ApexPro and Audio Visual Worx have partnered with Genelec to distribute its products throughout Southern Africa. The collaboration is expected to bring “cutting-edge audio technology advancements”, providing customers in Southern Africa with enhanced audio solutions, pushing the boundaries of sound reproduction. 

“When being hosted by Clifford Pereira and the Genelec team in Finland, I was struck by their unique and inspiring company culture; they have an emphasis on staying true to their roots and founding principles but at the same time being forward-thinking, investing heavily in R&D and their people. In a highly commoditised global environment, it was refreshing to be in the company of industry professionals with a genuine passion for technology, audio and music,” said Justin Acres, director of ApexPro.

Audio Visual Worx product specialist, Dwaine Schreuder, added: “In the studio and broadcast market, Genelec doesn't need an introduction as they are globally recognised and extensively used by industry professionals. Building on this solid platform, we are thrilled to introduce Genelec’s range of IP install speakers to Africa, which is not a vertical historically associated with Genelec in the region. Audio Visual Worx is uniquely positioned to offer value-added designs to studio and broadcast professionals. We not only have an impressive Genelec Showroom, but we have also incorporated Genelec’s IP range of speakers throughout our Johannesburg-based headquarters.”