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Visionary selects McPherson to handle strategic accounts

Visionary selects McPherson to handle strategic accounts

Visionary selects McPherson to handle strategic accounts

Visionary has appointed Richard McPherson as executive director of strategic accounts. In this role, McPherson will build customer relationships and support business development with the industry’s medium- to large-scale integration companies. He brings a wealth of success in engineering, operations, sales and business development. With nearly 40 years of experience, McPherson has worked with many organisations, including Crestron Electronics, 1 Touch Control, Momentum Group and Winsted Corporation.

“Visionary has grown immensely over the past few years. Their agile and dynamic approach has provided a unique opportunity to build personal relationships with their customers,” said McPherson. “In my role, I look forward to strengthening and building relationships with many key integrators. We recognise the importance of medium- to large-scale integrators. As a result, we want to take our relationships to the next level and work closely with them to understand their pain points and how Visionary might solve them.”

McPherson added, “I’ve known Jordan Christoff [chief technology officer for Visionary] for decades. We previously worked together, so I’m excited to reunite with him. He is a true pioneer and innovator of AV over IP technology. Visionary is at the forefront of AV over IP development and it’s an exciting time for Visionary to solve many of the unique challenges of today’s customers.”

“We are thrilled to welcome Richard to our growing team,” said Scott Freshman, chief operations officer for Visionary. “Richard is highly regarded in the industry and brings excellent business development experience and strategic vision to Visionary. Over the last two decades, Visionary has become a trusted and reliable professional AV brand. We have grown immensely with many unique installations and monumental projects. Naturally, as part of our continued growth, we are invested in strategic hires to strengthen business relationships with many of the industry’s fastest-growing integrators.”

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