Siegfried Hermann covers EMEA business for Lightware

Lightware Visual Engineering has welcomed Siegfried Hermann, who has been appointed vice president of business development for the EMEA region. Siegfried’s responsibilities will embrace the further expansion of Lightware into EMEA, the development of new partnerships with global corporations, and strategic planning of the company’s presence in the region.

Hermann has been in leading positions in the AV industry for almost 25 years, with nearly two decades at Crestron, including six years managing the DACH region with sales and personnel responsibility. One of his key duties throughout his career has been the development of new business areas and sales strategies in the AV industry.

“After being in contact with the Lightware management for several years, I am very pleased to join this unique and private-owned European company in this new position. I am sure that my experience in the AV business will help us to drive the further development of Lightware in the years to come to make Lightware a leader in the EMEA AV environment,” said Siegfried.

“I am honoured to welcome Siegfried to our team at Lightware. Siegfried has a successful and proven track record in business development and will be instrumental to strengthen and build further our presence across the EMEA region and support Lightware’s continued growth globally,” added Szabolcs Turi, executive director, business development at Lightware.