Masterpiece welcomes over 200 attendees to dealer network event

Masterpiece, the regional distributor for the Harman product range, took the opportunity of a recent dealer network event to officially welcome two new brands into its portfolio. The lunchtime event at the Hyatt Regency Hotel in Dubai welcomed over 200 attendees who were able to listen to presentations from representatives of MAXHUB and LG. The day started and finished with musicians entertaining the assembled integrators and partners along with a raffle for JBL speakers and other prizes.

Simon Daniel, general manager of Masterpiece, explained that following a meeting with MAXHUB at the ISE show in Barcelona the team felt confident that the brand would be well received in the region. Masterpiece subsequently will take responsibility for the screen element of the manufacturer sales whilst on the LG side it will focus on the projector segment and look after sales throughout UAE.

“We wanted to expand our stable of products and have more of a presence on the video side. These brands equally identified us as a company who would enable them to supply into a number of projects, so it was a win-win,” sales manager Filippos Degaitas elaborated.

'We are excited to join hands with Masterpiece, an accomplished AV distributor partner with a strong channel network and business acumen. With this strategic partnership, we look forward to work closely with Masterpiece team with shared values and synergy to strengthen channel penetration and to reach out to end-customers more efficient with tailored projection solutions,” said Afzal Aboobacker, sales manager at LG.

“Masterpiece has traditionally always been known for its audio offering, but we wanted to put on an event like this not just because it’s been a while since we’ve been able to do something but also just to let clients know that we’re here to support them with video as well,” Degaitas added.

The distributor already has a number of projects in the pipeline incorporating the new lines. Daniel concluded: “we want to be able to give our clients a complete solution and we’re on our way to achieving that.”

“Finding good distributors are easy but getting them to play as a great team is another story. We are delighted to start this business collaboration with Masterpiece as they’re the best AV distributor with a strong channel network background. As MAXHUB, we always look forward to maximising the efficiency in terms of providing solutions.”