Genelec powers The Land of Snow at Expo’s Finnish pavilion

More than 80 Genelec Smart IP loudspeakers have been deployed to power the audio requirements at the Finland’s Snap Cape Pavilion at Expo 2020. Genelec partnered with Business Finland to showcase its networked loudspeaker technology, which includes a 10-channel immersive loudspeaker array that will reproduce specially commissioned sound art by Finnish composer Emilia Takayama, entitled The Land of Snow.

Within the Snow Cape Pavilion, more than 100 Finnish companies will be presenting world-class solutions in areas such as natural resources and energy, ICT and digitalisation, smart cities, technology, education, health, design and tourism. The Pavilion will focus on “Sharing Future Happiness” by highlighting the symbiosis of people, pure nature and technology. Visitors will be taken on a journey through Finland’s key strengths: education and know-how, functionality and wellbeing, and nature and sustainability.

The Smart IP technology is married with Emilia Takayama’s sound art to represent the Finnish seasons of the year, creating an immersive atmosphere through instrumentation, melody, and harmony – plus sound recordings of nature, which are embedded into the composition. Over the six months of the Expo, the Snow Cape Pavilion will enable visitors to learn more about Genelec technologies, as well as hosting events by partner companies and industry leaders, thematic days, VIP events and special celebrations of Finland’s National Day and Christmas.