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Neutrik Group defines brand reorganisation

Neutrik Group defines brand reorganisation

Neutrik Group defines brand reorganisation

In a major reorganisation of its global operations, the Neutrik Group has restructured as a multi-brand company with an extended portfolio of products. Headquartered in Liechtenstein, the supplier of professional entertainment and industrial connector products now develops, designs, manufactures and globally distributes electrical and electronic interconnect products and systems under the Neutrik, Rean and Contrik brands.

Several months in the making, the restructure has both expanded and diversified the group’s product offering across a breadth of technologies and applications both within and beyond the entertainment and broadcast production sectors. Further expansion is being undertaken across AV, lighting, Ethernet, fibre optic and power applications globally throughout healthcare and wider industrial sectors, where the company has been building supply chain relationships for some time.

Commenting on the restructure, Chad Trevithick, CEO Neutrik Group, stated: "Our proud history as a family-owned business, rooted in the principality of Liechtenstein, means that our continued success does not require a specific focus on technology. We would rather continue to provide our passionate employees with a work environment that inspires their creativity and innovation."

Neutrik manufactures a wide array of XLR connectors and receptacles, jacks and plugs, fibre optic connector systems, Ethernet interconnect and digital network solutions for a broad range of customers, ranging from live audio to lighting design and industrial equipment to broadcast solutions. Under the new structure, Neutrik will continue to offer copper connectors, fibre optic systems and digital audio network devices.

Since its acquisition by the Neutrik Group in the early 2000s, Rean has been repositioned as a global supplier with an extensive portfolio of connectors for designers of audio, video and lighting products. Additionally, the Rean portfolio has been expanded to include IP65 rated Ethernet, XLR and RJ45 connector series. Contrik has extended the Neutrik Group product offering with a portfolio of power distribution systems that includes a bonding system and professional power cables.

In a parallel development, Neutrik’s continental American distributor network has been brought under the management of the company’s US subsidiary, now renamed Neutrik Americas, having recruited multilingual personnel at its Charlotte HQ to service customers throughout North, Central and South America.

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