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Ross acquires D3 LED

Ross acquires D3 LED

Ross acquires D3 LED

Ross Video has announced the acquisition of D3 LED (Dynamic Digital Displays) from Southpaw Live. Based in California, D3 was founded in 2006 and has matured to become a leader in high-quality indoor and outdoor LED displays. The company also develops LED processing, content management and playback systems which can generate, process and distribute video on massive scales. Major broadcasters including ABC and ESPN in addition to international corporations such as Gap, Capital One and Victoria’s Secret rely on D3’s interfacing and control solutions.

Following the recent acquisition of Primestream, D3 is Ross Video’s 18th since 2009. “We’re excited to welcome the amazing D3 team to Ross,” said Ross Video CEO David Ross. “D3 is in a class of its own for LED processing technology and the services that make customers succeed. They are innovators who were first to market with many technologies including IP data/video distribution between LED controllers and receivers using their True Element technology to deliver the highest quality imagery. It’s great to add another world-class brand to the Ross family, and I can’t wait to have our R&D teams collaborate and help our customers overcome their creative, business and technical challenges.”

D3 provides their clients with a highly customised, end-to-end experience, and that tradition will carry on as the company becomes Ross D3 LED. Ross intends to further expand D3’s focus on broadcast, retail and hospitality, while also pursuing other live production applications such as Virtual LED and Extended Reality, as well as IMAG in venues. D3’s solutions complement the existing portfolio offered by Ross and will enable the Canadian manufacturer to offer an even more comprehensive range of content rendering platforms, including XPression motion graphics, Voyager (based on the Unreal engine from Epic Games) and the D3 IMS playback system.

Commenting on the acquisition, VP of Ross D3 LED Meric Adriansen commented: “We are very excited about the future and the benefits that our combined technical expertise will deliver to our customers. Our focus will be on creating products that enable our customers to communicate better with their customers. Whether that is to capture more eyeballs, tell a more compelling story or entertain and educate them better, Ross D3 LED will be there every step of the way.”



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