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Audac hires Frederic Cresson as EMEA sales manager

Audac hires Frederic Cresson as EMEA sales manager

Audac hires Frederic Cresson as EMEA sales manager


Belgium audio manufacturer Audac has appointed Frederic Cresson as its EMEA sales manager. By working with Audac partners at all levels, Cresson will be responsible for expanding the manufacturer’s market share and increasing the company's sales network throughout Europe, the Middle East and Africa.

“We are excited to welcome Frederic to the Audac team,” commented international sales director Mark Asselberghs. “His experience and diverse technical knowledge will be a huge asset to the team, giving us the ability to better service our customers. We welcome him to his new role and wish him every success.”

Prior to joining Audac, Cresson held the role of EMEA sales and marketing manager at British console manufacturer Allen & Heath, where he is said to have built up a wealth of knowledge in pro audio. “I am very excited to start my new role as sales manager in the EMEA region with a view to helping our customers meet their ever-demanding goals and objectives, whilst sharing the details of Audac’s latest technology and innovations,” stated Cresson. “I am looking forward to continuing to develop my current relationships and building new ones with all the customers in my region.”

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