MGG hosts Access Bank South Africa launch
MGG hosts Access Bank South Africa launch
Having been acquired by Access Bank Group in 2020, South Africa’s Grobank subsequently rebranded the business as Access Bank South Africa. The official launch of Access Bank South Africa, orchestrated by Blue Moon Corporate Communications, was hosted recently at MGG Productions’ Studio B in Johannesburg. The hybrid launch event captivated audiences with a showcase of vibrant African design – the décor and LED screens all aligned to Access Bank’s orange, blue and green colour palette.
“Blue Moon has two distinct divisions,” explained Blue Moon’s Sarah Gill, who has worked with MGG project manager Jacobus Janisch Le Roux for the past 20 years. “We offer employee alignment and internal comms and we have our events division too. At a time when employees need to feel connected to their business and to one another, we have leveraged digital communications and virtual events to communicate everything our clients need us to talk about.
“I started doing small Zoom broadcasts and hybrid events as soon as the film industry opened up in 2020, and we’ve seen a major shift in eventing in the last year,” continued Gill. “We don’t do events anymore; we do television broadcasts. It’s a lot less expensive for the client but, of course, with broadcasting, there’s always that distance separating the audience from the experience, and it’s that much more difficult to make people feel emotional about something they are watching passively on a screen rather than being part of a live event. A space like the one MGG has created goes a long way in helping that. Because MGG comes from the live production industry and not broadcast, they have that experiential events mindset already and an ethos that works really well.”
One of the first services MGG offers in production is a Vectorworks rendering, which in this case enabled Gill and her client to see the set design and make any changes as needed, ensuring that what they see is what they get.
There are also other personal touches. From the moment clients walk through the MGG doors, they are made to feel secure. A newly installed computer system allows each visitor to digitally complete their details and the system then sends a barcode to them, to be used for future access. An intelligent temperature scanner is also more accurate than handheld thermometers.
For the Access Bank South Africa launch, MGG created a brand-new looking venue by emptying out Studio B, which was formerly home to a massive performing stage. Prolyte trussing was used to form a structure to house a large Absen screen positioned in the centre for the backdrop and content, with three additional strip screens on either side. Lighting designer Pierre van Wyk and his assistant, Sipho Kekana, were treated to a lighting rig comprising two BMFL Blades, nine LEDWash 600, six DL4S Profile, 16 Spikie, 14 CycFX8 and eight Pointes from Robe, together with a Claypaky range comprised of six Scenius Unicos, four B-EYE K10, eight B-EYE K20, 10 Sharpy and six Mythos. Also on the rig were three Showline SL Nitros 510C and a Le Maitre MVS Hazer with control via a grandMA2 light console and NPU.
The production, which was split into two events, was streamed on a custom platform. The employer launch was streamed to 150 people online and attended by 20 executives seated inside Studio B, with the event comprised of three performances, three speakers and presentations. “We had to be mindful of what the live audience were experiencing and how the production would be relayed once going out to stream,” noted Gill. “We created content to support the speaker which was projected onto the giant LED screens and panels as the backdrop to the production.”
Once the employee launch was over, the studio was reconfigured to host an afternoon media launch, a shortened and more business-orientated version without any performances. “I think the MGG team has been absolutely brilliant in what its achieved,” Gill concluded. “It’s a stroke of genius to add the studios to their premises. With two versatile spaces, it’s a complete offering including the rig, and MGG is able to adapt the set and design according to what we need, make recommendations and advise.”