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DWR to distribute Madrix in South Africa

DWR to distribute Madrix in South Africa

DWR to distribute Madrix in South Africa

South Africa:

German brand Madrix has appointed DWR as its new distributor for South Africa. The company manufacturers LED lighting control solutions and its products have been utilised on scores of architectural and entertainment installations around the world.

“DWR has shown a strong commitment to Madrix for a long time,” commented Christian Hertel, Madrix sales manager. “Even during this difficult pandemic, their team was able to successfully acquire new customers, and take on and support current customers. With deep roots in the entertainment industry and a 'people buy from people' approach, DWR Distribution is a perfect match. As demand for our affordable control and monitoring products grows, we are expanding and looking for strong distribution partners like them to support us in their local markets. I'm very excited and confident about the synergy created by our two businesses.

DWR Distribution's Dylan Jones recently used Madrix for a pixel wall located in a high-end retail store. “I believe there is huge potential for the Madrix software and hardware products in South Africa to create more complex pixel-mapping solutions for our clients,” he explained. “Products like the Madrix AURA all the way through to the Madrix LUNA Art-Net controllers provide everything you need to control any LED lighting.

DWR owner Duncan Riley echoed this sentiment. “While the live events industry is in a lull, we know that as soon as the vaccination programme rolls out, the sector will take off again,” he said. “We look forward to helping our clients with innovative ideas and solutions that incorporate LED technology in a range of spaces from buildings to interiors, studios and wherever the imagination may lead. The people behind Madrix are hands-on and passionate about the service they deliver, and it’s an honour to represent the brand.”

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