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NMK takes on Peerless-AV distribution in ME

NMK takes on Peerless-AV distribution in ME
Dino Drimakis, NMK Electronics commercial director, and Justin Joy, senior sales manager, MEA&I, Peerless-AV

NMK takes on Peerless-AV distribution in ME

Middle East:

Peerless-AV has appointed NMK Electronics as a new distribution partner for the Middle East. The Midwich Group-owned distributor boasts an established presence in the AV market, long-standing relationships with OEMs, dealers and end users and local pre- and after-sales support capabilities. These qualities reportedly made NMK an ideal partner for Peerless-AV to build brand awareness, loyalty and, ultimately, an increased market share in the region.

According to the agreement with Peerless-AV, NMK will promote, market and distribute the entire line up of Peerless-AV mounts and AV solutions, including kiosks, outdoor displays and dvLED mounting systems through its strong network of channel partners.

“We see Peerless-AV as an ideal fit within our brand portfolio, complementing existing solutions spanning audio, video, lighting and communication,” stated Dino Drimakis, NMK Electronics commercial director. “Globally, the brand has strong brand equity and trust within its stakeholders. Justin, Middle East representative, has been extremely supportive and has built a good brand rapport locally. We plan to work closely with him to enhance the business across the region.”

“NMK have all the credentials needed to support our growth in the Middle East region and we’re excited about the new opportunities that this partnership will open for us in a wide range of markets, including education, hospitality, corporate, government, entertainment and more,” commented Keith Dutch, managing director – EMEA, Peerless-AV.

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