Please also visit:

Feature: The art of noise

Feature: The art of noise

Feature: The art of noise

Good Noise Productions becomes South Africa’s first studio to trial Genelec 8351s

Good Noise Productions is no stranger to accolades. Owned and run by Crighton Goodwill, a SAMA award-winning producer and engineer with more than 20 years’ experience in the music industry, the studio has played host to a number of productions that have themselves gone on to earn awards of their own. Now, the Gauteng, Johannesburg-based venue has become the first in South Africa to adopt Genelec’s 8351B Smart Active Monitors as a result of a recent upgrade carried out by local distributor Tru-Fi Electronics.

Like many modern studios, Good Noise offers its clientele a comprehensive mix of analogue and digital recording equipment able to cater to not only music recording, mixing and mastering but also TV production and digital media platforms. However, Goodwill’s services extend well beyond the norm. The studio serves as much more than just a recording space, providing a deeper role in the planning and management of a project than is traditionally offered. Over the years, it’s managed and produced various successful projects within the television/content and events arena, such as SA Idols, Celebrity MasterChef and X Factor, and helped a number of musicians realise their dreams with record selling albums.

Crighton Goodwill
Crighton Goodwill

“Most studios are offered merely as facilities for recording,” shares Goodwill. “We offer a way more in-depth and custom service by developing the right production approach and strategy for an artist. This involves an A&R process of assessing the artists strengths and honing in on the right ‘sound’ that will make sense to their talents and personality. These aspects make a massive difference to the final outcome.

“The quality of our productions has influenced the success of many South African artists,” he adds. “While making use of quality studio equipment is fundamental in the creation of great music, the skill of the person wielding these tools makes all the difference in obtaining the best result.”

But the equipment does have a big part to play, and Goodwill also understands the benefits of consistently upgrading the studio’s offering as technology develops and evolves. Good Noise originally contacted Tru-Fi Electronics at the end of 2020 with regards to upgrading its existing and tired Genelec 1032A speakers for newer 1032C monitors and its accompanying 7370 Subwoofer.

“A deal was negotiated and the order placed,” recalls Tru-Fi’s Richard Fulton. “These speakers needed to be installed urgently as Crighton had work to finish off before the annual close down in December. Unfortunately, we didn’t have a pair of 1032Cs on the shelf and so 8351s were installed temporarily until the new order arrived and set them up using the Genelec GLM software.”

Goodwill loved the temporary replacements so much that he immediately cancelled his 1032C order of in favour of the 8351s, which now serve as the studio’s primary monitoring setup – a big, but logical next-step upgrade from its existing 1032As. They retain many of the same characteristics that the owner has come to appreciate from the 1032As with a host of new possibilities afforded by the digital interface and Smart Active Monitoring functionality.

The 8351s are paired with a Genelec 7370 subwoofer
The 8351s are paired with a Genelec 7370 subwoofer

“My main motivation was to move from the analogue monitors to the newer digital 1032C SAMs, opening up the opportunity for GLM calibration,” Goodwill explains. “But having worked over the last 25 years with various Genelec products as well as other popular brands, I have found Genelec exceedingly better in many respects. I’ve heard it said that it doesn’t really matter what monitors one uses, as long as you know your monitor you can mix well. Those people haven’t heard The Ones yet.”

Aside from the digital benefits, The Good Noise owner has also been won over by the upgraded sound quality afforded by the new models. “The word breath-taking comes to mind,” he says. “The stereo image literally envelopes the room. In some ways it was initially quite overwhelming and a challenge to comprehend what I was actually hearing. The uncoloured precision and representation of frequencies is absolutely authoritative and the transients are also pronounced and punchy, which is something I have not heard on any other monitor to date. The most impressive aspect for me though is the tight and controlled accuracy of the low end, even in the subharmonic range.”

The new monitors take pride of place among Good Noise’s collection of equipment that includes a 12-Core Mac Pro at its heart running large collection of popular plug-ins and paired with an Apogee Thunderbolt Ensemble audio interface, as well Great River ME-1NV and Focusrite Red 7mic pre-amps. Yamaha NS-10s offer a contrasting flavour to the Genelec 8351Bs, when required.

Good Noise Production’s latest equipment purchase might not be the largest in terms of quantity, but the effect on future business for Goodwill has been immediately obvious. “The GLM is probably the most important step to getting control over your studio environment. Bringing the phase into alignment makes a massive difference to the overall mixing experience. I no longer get ear fatigue and have confidence that what I’m getting from the monitors is accurate. I can now rest easy at night knowing that when I’m done mixing a track, it really is ‘in the bag’.”

This feature appears in the May–June edition of Pro AVL MEA. Subscribe at www.proavl-central.com/subscribe/mea



You may also like:

Click to play video

Genelec 6040R loudspeakers | Calibrating with a GLM kit

29 Jun 2022
Click to play video

Using GLM | Calibration Group IDs

07 Jun 2022
Click to play video

Using GLM | The technical details

07 Jun 2022

Please also visit:

Information on cookies

Cookies are short reports that are sent and stored on the hard drive of the user's computer through your browser when it connects to a web. Cookies can be used to collect and store user data while connected to be able to provide you the requested services. Often cookies are getting deleted when the user leaves a site or logs out of it.

There are several types of cookies:

  • Technical cookies that facilitate user navigation and use of the various options or services offered by the web, such asas identifying a session, allowing access to certain areas, facilitating orders, purchases, filling out forms, registration, security, facilitating functionalities (videos, social networks, etc..).
  • Customization cookies that allow users to access services according to their preferences (language, browser, configuration, etc..).
  • Analytical cookies which allow anonymous analysis of the behavior of web users, measuring user activity and development of navigation profiles in order to improve websites and the experience of future visitors.

When you keep using our website, in compliance with Article 22 of Law 34/2002 of the Information Society Services, in the analytical cookies treatment, we have requested your consent to their use.
We use cookies to improve our services. For more details please refer to our Terms of Use and/or our Privacy Policy.

Please note that you can enable or disable and delete cookies in your web browser.

S E A R C H I N G