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3Monkeys pushes hybrid boundaries with Tricaster

3Monkeys pushes hybrid boundaries with Tricaster

3Monkeys pushes hybrid boundaries with Tricaster


Dubai-based media company 3Monkeys has invested in a NewTek Tricaster to facilitate its new Hybrid Solutions service concept. The decision has been led by the fact that so far in 2021, around 50% of the UAE-based events produced by 3Monkeys have been hybrid formats.

The company is well known for virtual events produced in real-time 3D, utilising Ventuz at the core of its productions and operating out of the central control rooms in Dubai Silicon Oasis, in partnership with e2k in Mountain View, California. “To ensure the virtual part of hybrid events can be successful for our clients, we’ve been working on a new line of services and tools labelled ‘Hybrid Solutions – Webcasts Reloaded’,” explained 3Monkeys Creative Consulting’s Rudy Buchner. “The concept enables us to put the well-established workflows and technologies at our central control room on the road and adds new tools and processes which are catering to the specific requirements when pairing it with onsite productions. As for all events, editorial content, programming and design are key. A reliable, flexible and efficient toolset which allows us to deliver this is the foundation of our production line.”

This 3Monkeys control room option is now available as a mobile unit for onsite production and is being powered by the company’s newly purchased Newtek Tricaster Elite 2, supplied via the manufacturer’s local distributor MediaCast. The unit was selected for its high I/O flexibility and the ability to seamlessly integrate with the company’s other equipment.

“Tricaster has been the go-to technology globally for webcasts. Due to the deep integration of content management and design components into the device. It was our choice of device due to the high flexibility in I/O configuration, as well as the possibilities to integrate it into our existing content production tool portfolio from Adobe to Autodesk products and Ventuz,” added Buchner. “Tricaster is the missing link between the work we did for physical productions up until 2020 and our virtual production services since.”

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