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Hany Bartella rejoins Grass Valley as MEA managing director

Hany Bartella rejoins Grass Valley as MEA managing director

Hany Bartella rejoins Grass Valley as MEA managing director

Middle East:

Hany Bartella has rejoined Grass Valley as managing director, Middle East and Africa, as the company aims to bolster its strategic leadership and commitment to technical excellence in the region. Leveraging 25 years' experience in the broadcast vendor community, Bartella returns to Grass Valley having held multiple roles with various suppliers throughout his career, providing him extensive experience across different industry sectors.

Bartella joins Grass Valley's EMEA management team in a senior commercial role reporting to Tim Banks, vice president of sales, EMEA. “We are thrilled to welcome Hany Bartella back to the Grass Valley team,” commented Banks. “His business acumen, deep understanding of technology and passion for the industry will be great assets. We see tremendous opportunity for growth in the Middle East region as the industry embarks on the next phase of technology transformation — whether migrating to new formats, adopting agile, future-proof infrastructures or embracing remote/distributed production. Hany’s appointment exemplifies GV’s commitment to our customers and GV’s ambition to strengthen our market leadership position in the region.”

Commenting on his return to Grass Valley, Bartella said, “The broadcast industry is evolving rapidly, with exciting innovations in emerging formats and new ways of producing content coming to the fore. I am excited to return to Grass Valley to join a team that is dedicated to enabling customers in the Middle East realise the full potential of these broadcasting advancements.”

Prior to his appointment, Bartella was head of media sales at Sony for the Middle East and Africa. He also established a significant foothold in the region in his previous role with Grass Valley as managing director for the Middle East, during which he successfully managed the restructuring of Miranda and Grass Valley offices for the combined company's local operations.

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