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Terra Virtua brings Amrita Sethi exhibition into the modern world

Terra Virtua brings Amrita Sethi exhibition into the modern world

Terra Virtua brings Amrita Sethi exhibition into the modern world

UAE:

UAE-based artist Amrita Sethi is using the Terra Virtua platform to deliver an immersive virtual exhibition explaining the story of NFTs. The showcase is Sethi’s first 3D waveform Voice Note Art concept and combines audio, video and storytelling to trace an immersive journey through the emergence and development of the non-fungible token (NFT) industry.

Terra Virtua is an immersive, blockchain-driven virtual reality experience that allows collectors of digital assets like NFTs to display and interact with their virtual goods in augmented reality, virtual reality and in 3D on PCs.

Sethi’s work combines traditional storytelling with the technology of the modern world. Her original Voice Note Art concept won the Outstanding Artist Award at World Art Dubai in 2019 and was selected for Expo 2020.

“This is the first time I have applied 3D visualisation techniques to my Voice Note Art concept. I believe this allows me to create dynamic art, while harnessing the creative advantages of NFT art,” the artist explained. “Now I am able to really capture the dynamic aspect and flow of sound to take the viewer off the page, and through new dimensions in order to experience the art through a deeper multisensory experience.”

Amrita’s process involves recording a voice note of a word or phrase, and capturing the unique shape and structure of its sound wave. She then hand draws each vertical line into individual images and symbols that, thus blending the shape of the sound with its meanings and associations. The What The NFT?! (WTNFT?!), exhibition takes place on 7 May at 5.30pm BST on the Terra Virtua Twitch channel.

Jen Naiff, head of marketing and digital growth at Terra Virtua said: “We’re excited to showcase Amrita’s innovative and beautiful work, especially as it moves into an immersive 3D realm for the first time. “WTNFT?!” VNA represents a natural evolution of Amrita’s unique process and style, capturing an important moment of change. NFTs are disrupting the way we create, consume and think about art, and this auction allows collectors to be part of this pivotal development.”



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