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Focusrite Group acquires Sequential

Focusrite Group acquires Sequential
Sequential's Dave Smith

Focusrite Group acquires Sequential

United Kingdom:

Focusrite Group has announced the acquisition of US synthesiser manufacturer Sequential, led by electronic instrument designer and Grammy winner Dave Smith. Sequential has become a wholly owned subsidiary of Focusrite plc, its day-to-day operations and product development remaining unchanged and under the guidance of Smith and his team.

The move brings the Sequential line of instruments into Focusrite Group’s growing product portfolio which includes new installation brand, Optimal Audio, launched just a week ago. “We’re excited and pleased to add Sequential’s instruments and pedigree to Focusrite Group’s portfolio of world-class audio and music production tools,” commented Focusrite founder, Phil Dudderidge. “Dave Smith’s history as an innovator speaks for itself. From his creation of the world’s first fully programmable polysynth, the Prophet 5, to his co-invention of MIDI, Dave has literally changed the world of music several times. We’re looking forward to continuing his history of innovation and expanding the global market for Sequential’s instruments.”

Sequential has been a leading force in the resurgence of analogue synthesisers over the last decade. Its instruments, which include the Prophet 5 Rev4 polyphonic synth, Pro 3 hybrid monosynth and Prophet X Samples + Synthesis keyboard, are a mainstay of performing and recording artists.

“With Focusrite, we’ve found an ideal home and a perfect cultural and technological fit,” commented Smith. “Phil Dudderidge and his team have a long history of quality, vision and focus on what musicians and audio professionals really want. We’re excited to join such an industry powerhouse and contribute to our mutual success. I expect great things.”

Added Tim Carroll, CEO of Focusrite Group: “Sequential is a premium analogue synth brand with a big stake in music creation. The products are exceptional, the company is run extremely well, and the passion of the people at Sequential aligns perfectly with our Focusrite Group ethos. It’s tremendously exciting to be able to bring Sequential into the Focusrite family, further the incredible journey that Dave Smith started and keep growing together.”

Alongside the new acquisition, Focusrite Group now encompasses the Focusrite, Focusrite Pro, Martin Audio, Optimal Audio, ADAM Audio, Novation and Ampify brands. The group has stated that Sequential will benefit from greater resources to expand its global markets and future R&D efforts.



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