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Alain Boone joins Arbane Groupe as international sales manager

Alain Boone joins Arbane Groupe as international sales manager

Alain Boone joins Arbane Groupe as international sales manager

Arbane Groupe has hired industry veteran Alain Boone as its new international sales manager. Boone, formerly of loudspeaker manufacturer Nexo, will oversee the development of an exclusive distribution network for Arbane Groupe and its brands – APG and Active Audio– as well as maintaining existing relationships with the company’s historical partners worldwide.

Boone has been active in the pro audio industry for more than 30 years, making the shift from concert touring and system engineering to work as a product/sales manager in the Benelux region for audio distributor EML/AudioXL, before going on to serve as Nexo’s EMEA sales manager for six years.

“I’ve spent many years maintaining and optimising relationships between distributors and manufacturers, all the while integrating products into customers’ projects to ensure that they are carried out as efficiently as possible,” said Boone. “My engineering experience has also given me the ability to provide customers with technical as well as commercial guidance, all the way from the inception of a project to its final delivery.”

Boone will be reporting to Arbane Groupe CEO Régis Cazin and will work very closely with the entire Arbane Groupe team, particularly the R&D and support/marketing departments. One of his primary tasks will be identifying partners which might benefit from the introduction of both the APG and Active Audio brands into their projects.

As well as taking the decision to concentrate on the development of new installation-focused products in the wake of the pandemic, Arbane Group’s R&D team has also been working on solutions for the rental sector; an area that Boone believes both brands can continue to thrive within. “A good return on investment will become very important for rental customers moving forward, and here we can make a big difference as a manufacturer. The performance/price ratio with APG and Active Audio products truly is second to none,” he said.

“We are very proud to have Alain on board,” commented Cazin. “His experience, his knowledge of technologies and markets, as well as a very large international network of customers who trust him will be great assets for our brands. The company is continuing its international transformation to ensure strong and regular growth, which will be achieved by the contribution of people with expertise in our businesses. This is the case for Alain, and we are thrilled to welcome him to the Arbane Groupe to become part of our adventure.”

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