Gulf digital art centre powered by Barco

Barco has provided projection technology for a new immersive art centre in Dubai. Infinity des Lumières will provide visitors and residents with a novel approach to experiencing art. The first set of digital immersive shows, starting in 2021, will focus on the masterpieces of coveted artists including Van Gogh, Japanese artists such as Hokusai and Kuniyoshi, and the contemporary artist and moviemaker, Thomas Vanz.

Infinity des Lumières is located in The Dubai Mall, at the foot of the Burj Khalifa. The centre covers 2,700m² and includes 3,300m² of screen surface (walls and floor) providing multi-layered virtual exhibitions and immersive content. The exhibition follows the same outline as the Atelier des Lumières in Paris and is powered by 130 Barco projectors, including 119 G60-W10s and additional F70-W8 and F80-Q12 projectors.

“Dubai has transformed significantly over the last decade and is at the forefront of the global transformational era,” said Catherine Oriol, director of Infinity des Lumières. “That is why the image quality, detailed rendition of the artwork and impeccable immersiveness were critical in our technology selection. We are delighted to have Barco as our technology partners to help provide a superior visitor experience at the centre.”

Infinity des Lumières builds on the success of other Barco projects in Paris, Les Baux-de-Provence and Bordeaux. The projectors at Infinity des Lumières have an even more challenging operational schedule because they will need to deliver content from 10am to midnight, seven days a week.

“We are glad to contribute to Infinity des Lumières’ goals of attracting new audiences for art through cutting-edge digital technology,” added Erdem Soyal, vice president Middle East and Africa, Barco. “Infinity des Lumières is the first immersive art project of this size in the Middle East, and we are looking forward to see our projectors in operation.”