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Israel goes on Red alert with Robe

Israel goes on Red alert with Robe

Israel goes on Red alert with Robe

Israel:

Over 150 theatrical venues, concert halls, music clubs and sport arenas across the whole of Israel were lit up in red in a “Red Alert evening of action” on 26 December 2020. The evening was designed to highlight culture and the arts and the immense amount of enjoyment, entertainment and value that it brings to all.

The spontaneous event, which began as an organic movement – was organised by multidisciplinary artist, musician and lighting designer Nadav Barnea, together with lighting designer Baruch Shpigelman. It energised and united engineers, technicians, designers and directors working in every discipline in the sector – lighting, sound, video, staging, rigging, visual, scenic, cameras and broadcast. Delighted to participate was another leading Israeli lighting designer, Eran Klein of Cochavi&Klein, who worked closely with his business partner Eli Cochavi to light up one of the two main sites in central Tel Aviv with an all-Robe lighting rig featuring Spiiders, BMFL Spots and LEDWash 1200 fixtures. The lights were supplied by Danor Theatre and Studio Systems, whose Erez Hadar also enthusiastically participated in the event.

These fixtures were used to illuminate The Cameri Theatre and the Tel Aviv Performing Arts Centre, all standing adjacent to one another in Sderot Sha'ul HaMelech square. “Robe was my first choice,” explained Klein. “I picked the Spiiders and LEDWashes for their power, coverage and fantastic colours as it was important to get a really rich and luminescent red.”

The BMFL Spots were used for crisp gobo projections together with animation effects and other textural overlays. The fixtures were all positioned on flight cases and other objects in the square, where they had an unhindered beam-path to illuminate the buildings, all of which glowed in resplendent red.

The other major Red Alert site in central Tel Aviv was the Habima Theatre, which was lit with 12 Robe MegaPointes, and the Culture Palace which was also turned red for the evening. Other notables included the Jerusalem Theatre, Teddy Stadium and the Israeli Museum of Art also in Jerusalem.

During the pandemic, the lighting of buildings, monuments and landmarks in red has become synonymous with support for live events and the performing arts which have been particularly hard hit since shutting down in March 2020. In many parts of the world, Israel included, companies and professionals in the sector have had no roadmap or timescale for restarting and have received no financial assistance to stay afloat.

"Our expectations grew higher each time the list of places lit in red expanded,” commented Barnea. “We saw places we didn’t even know were joining in posting red pictures and tagging the event on social media. It was incredible. We knew that the media has the power to really spread the word and, apart from a few interviews to radio shows, we did not expect it to explode as it did.”

Almost every national newspaper, news channel and web portal commented and talked about the action with several front-page features and lead stories. “I can happily say that a moment of ‘let's do something’ became a show of force presented by the whole Israeli entertainment industry,” concluded Barnea.

Approximately 150 different buildings were lit red, with 1,500–2,000 people involved in total.



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