Peerless-AV extends Redington distribution throughout GCC

Peerless-AV has signed a new agreement with Redington Gulf FZE for distribution of Peerless products throughout the GCC. The decision follows a successful relationship with Redington in Saudi Arabia and extends it out to the wider GCC region. Redington Gulf will offer marketing and sales support on all Peerless-AV products, including wall, floor, ceiling, video wall and LED mounts, trolleys and stands, Modular Series and kiosks.

“We started working with Redington in Saudi Arabia during 2019 and this partnership has seen huge success,” commented Keith Dutch, managing director – EMEA, Peerless-AV. “The Middle East is a major market for us with big projects and considerable sales potential for the future. This new agreement with Redington Gulf will help us meet increasing customer demand for our products across GCC regions.”

“As a regional player in the Middle East with in-country presence across GCC, we are well positioned to offer distribution, sales and marketing support to bring Peerless-AV products to more countries in the region,” remarked Jeetendra Berry, president, IT Volume Middle East, Redington Gulf. “The category of display solutions is an emerging business for us and we hope to see success in other markets just like we did in Saudi Arabia with Peerless-AV.”