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ISE committed to in-person exhibition

ISE committed to in-person exhibition

ISE committed to in-person exhibition

Research conducted by ISE organiser Integrated Systems Europe has identified eager optimism for the return of live events in 2021. Integrated Systems Europe commissioned research targeting AV professionals to evaluate visitor appetites for conferences and events following COVID-19. Completed before news of a vaccine, the study was carried out by Fusion-Insight to gauge interest in face-to-face, digital and hybrid event formats. The results show that 98% of the audience missed attending in-person AV industry events.

Forced to postpone its ISE Barcelona debut in February 2021, ISE wanted to explore the general feeling towards face-to-face events in 2021. The research consisted of a web-based survey sent to ISE’s database and a collection of in-depth interviews with exhibitors. Over 700 people from 96 countries responded to the survey, with 95% having attended ISE before. The results reportedly overwhelmingly endorse a return to in-person events as soon as it is safe and practical to do so. Almost 70% of the audience is ready to attend in-person trade shows and 57% would be ready to visit international ones.

Given that this research was conducted before news of a vaccine, it shows a desire to get back out to physical events again, says managing director of Integrated Systems Events, Mike Blackman. “We felt it very important to listen to our industry in shaping our offering for 2021 and so we commissioned independent market research specialists to conduct this intelligence project for us. The results clearly demonstrate that, for an industry at the cutting edge of immersive technologies, there is no substitute to the touch-see-hear experiences that are at the heart of the AV industry and shows such as ISE. We are working very hard towards the goal of ISE2021 in Barcelona in June next year and it is reassuring to confirm that strong demand is there too.”

“The annual calendar of trade shows provides a rhythm and cadence to our ever-changing and advancing industry,” added CEO of AVIXA, David Labuskes. “As individuals move in and out of roles within the industry, these shows have always provided a touchpoint that allows us to reconnect with the people we do business with. I am certain that all of our past and future attendees are anxious to meet again in person soon, and the research reinforces that emotion. The incalculable value of ISE to the exhibitors as a platform for engagement and thought leadership and to the attendees as a community from which to learn and grow compels us to do everything in our power to ensure that there will be a safe return of ISE in 2021 and an exciting debut in Barcelona.”

As well as the independent market research study, ISE also spoke to key exhibitors who also confirmed their desire to return to in-person activities. Peter Pauwels, VP of sales EMEA, Barco NV said: “Together with you, the AV partner community, we make the choice to look forward, not backwards. The new normal will be hybrid, but for real connection we need to meet in person and ISE Barcelona is a great place to meet up.”

Michelle Downey, Harman marketing director, EMEA, echoed this sentiment. “2020 has been an uncertain year for our industry and we look forward to returning to some kind of normality for 2021. We are excited to attend ISE and have the opportunity to meet our customers face-to-face again.”

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