Electrosonic opens Dubai Production Facility

Electrosonic has announced that it has completed planning and construction of a new production and service facility in Dubai, enabling it to support customers in the region with direct and local support. The solutions provider has completed a number of impressive projects in the region in recent years such as bringing the Sheikh Abdullah al Salem Cultural Centre to life in Kuwait, in addition to a number of other parks and experiences, including Mattel Play Town, the Sheikh Zayed Desert Learning Center in Al Ain and Al Shall Theme Park.

“I am really excited to see us being more strategic in a region where we have been present for many years,” said Electrosonic CEO, Jon Hancock. “To have our own fully equipped permanent production facility is a great step forward that builds on our flagship projects in the region.”

Electrosonic’s history in the Middle East region stretches back more than a decade. In addition to the projects mentioned above, the company has completed a variety of other award-winning projects in the Middle East, including work on Warner Bros World Abu Dhabi, Ferrari World and the Kuwait 360 Mall. This new Dubai facility will reportedly allow Electrosonic to empower clients in the Middle East to keep pace with that accelerating landscape and greatly reduce time to project execution.

“Dubai is at the heart of a dynamic growth region where so many exciting projects are underway,” added Paul Kent, Electrosonic regional director, Middle East and Africa. “We want our clients in the Middle East to have the benefit of direct, local access to some of the most talented and creative people in the business.”

The new facility in Dubai is the same size as the company’s production units in the UK and US and offers the same capacity to handle major, large-scale projects and to leverage local resources. Furthermore, it is located near the Expo 2020 site and close to local theme parks and other client sites serviced by Electrosonic. The company now plans to double the number of permanent staff members in the region and expand its presence.

“We want to use the local supply chain, and we are actively seeking it out,” Kent said. “It’s more than buying boxes – we’re getting custom work done, as well.”