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Primecast Technical Solutions becomes Densitron reseller

Primecast Technical Solutions becomes Densitron reseller

Primecast Technical Solutions becomes Densitron reseller


Densitron has announced Primecast Technical Solutions as a new reseller in Qatar. Located in Al Wakrah, the company will serve as a reseller for the manufacturer’s Human Machine Interaction (HMI) and display products, including the IDS (Intelligent Display System) solution, both in Qatar and throughout other key territories in the Middle East.

Part of S'hail Holding Group, Primecast Technical Solutions provides systems integration, design, consultancy and equipment supply services to the broadcast and media industries. In recent years, it has undertaken flagship design and integration projects for leading regional broadcasters, including Qatar Media Corporation, Al Rayyan Satellite Channel, beIN Media Group and Al Jazeera Media Network. “Densitron's IDS solution is ideally suited to the changing needs of broadcast and other sectors with its flexible, scalable approach to display and control,” commented Sameh Qaddoura, technical manager at Primecast Technical Solutions. “Following on from its successful integration at Al Jazeera here in Qatar, we anticipate significant interest from other operators around the region and look forward to working with Densitron to maximise our reach as a reseller of the IDS solution.”

The successful deployment of IDS at Al Jazeera’s studios in Qatar – where it provides call timing, indicator lights and core GPIO functionality – further confirmed the solution's capability to the Primecast team.

"We have got to know the team well over the last few years, during which time they have had the chance to become fully acquainted with IDS,” added Densitron’s Reuben Such. “As a leading SI and tech supplier, they are always looking for systems that can deliver genuine operational benefits and efficiencies to their customers, and IDS fits this description not only in the core area of broadcast, but also in other areas such as AV and the medical sector.”

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