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Four Square Media delivers 8K experience at Mall of Dilmunia

Four Square Media delivers 8K experience at Mall of Dilmunia

Four Square Media delivers 8K experience at Mall of Dilmunia

Bahrain:

Four Square Media has installed what is reportedly the Middle East’s largest 8K LED ceiling screen at the Mall of Dilmunia in Bahrain. The solution, which was designed and integrated by Four Square Media, delivers a continuous and immersive 360° 3D experience and is driven by a Navori QL digital signage network launched in alignment with the mall’s 2020 opening. In addition to the large ceiling LED screen, the solution entertains shoppers with 8K content around the mall’s outdoor façade, entrances, elevators and aquarium and entertainment areas including an ice rink.

The core QL software integrates Navori’s Insane Performance Rendering (IPR) software to power all 8K content, including the 9m x 60m LED ceiling display. The IPR software can power and frame-accurately synchronise a full 8K wall, or up to four 4K screens (or 16 HD screens) from a single media player.

According to Jaideep Narindra, founder and CEO at Four Square Media, Mall of Dilmunia’s size and layout, and emphasis on enhancing the shopper’s visual experience, required extensive customisation to ensure a successful network deployment. “The majority of the displays were built with massive LEDs and resolutions to maximise impact, with each screen displaying 8K content to ensure the best image quality content playback,” said Narindra. “They also wanted a way to manage and monitor all advertising campaigns in a structured way, with proof-of-play reporting and fair-play algorithms for advertiser validation. Navori Labs offered an outstanding level of support, offering quick and diligent technical support to meet all performance requirements. Their expertise helped us deliver a demanding digital out-of-home network solution with relative ease, given the advanced 8K content and targeted advertising applications.”

The QL software applications serve to generate revenue and maximise audience exposure across all screens, while also providing insight into ad campaign successes. Ad insertions are often based on end user input, with meta tags redirecting ads to specific screens. This allows network operators to meet targets around number of impressions and specify the number of advertisements that will play in sequence. Navori’s monitoring and analytics platform also generates detailed reports to measure successes and validate performance with network operators and advertisers.

The network also includes 60 Navori QL Players, with the ability to target different zones or play the same content across many or all screens. When the same content plays out on more than one screen, each player’s clock is synchronised with the core QL server down to 1/20th second. Four Square Media used the same application to synchronise audio from the digital signage content to the mall’s public address system as needed.



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