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Marion Chaignon becomes PPDS marketing campaign manager, EMEA

Marion Chaignon becomes PPDS marketing campaign manager, EMEA

Marion Chaignon becomes PPDS marketing campaign manager, EMEA

EMEA:

Philips Professional Display Solutions (PPDS) has announced the appointment of Marion Chaignon as its new marketing campaign manager, EMEA. Chaignon brings a wealth of marketing experience to the role, having executed major campaigns for some of the world’s most recognised technology brands, including Samsung Electronics, Asus, Nikon, HP, Lenovo and Logitech during her 12-year career.

“We’re delighted to welcome Marion to the team,” commented PPDS marketing director, Ron Cottaar. “She joins during an extremely busy period for PPDS, with a range of important new products now being brought to market, including our industry-specific Philips B-Line, C-Line and T-Line display ranges. Marion’s extensive knowledge and experience in not only working with leading technology companies like ours but working on specific vertical market campaign strategy will add further strength to our already thriving team.”

Bilingual in French and English, and university-educated in business and business marketing, Chaignon joins PPDS from leading B2B and B2C marketing agency, Red Pimiento, where she spent almost six years under various EMEA roles, including account director, project director and team manager. Her roles have provided marketing experience in promoting a wide range of specific industries, including retail, hospitality, corporate and healthcare – all focus areas for the Philips pro TV and digital signage ranges. Chaignon will soon be visiting the firm’s dedicated European training facility to get a deeper understanding of all current and future products in the portfolio.

“Having spent the past decade working with multiple clients and executing a wide and extremely varied range of brand campaigns, the opportunity to work with PPDS and devote all my efforts and everything I’ve learned to a single brand is a tremendously exciting challenge,” added Chaignon. “My background and experience have provided me with a deep understanding on how to successfully curate and execute the correct ways to market brands and products to specific industries and verticals. Skills that are an essential criterion for PPDS and its multi-industry product strategy, be it pro TVs in hospitality, interactive touch displays to reimagine education and corporate meetings, or attention demanding LED in retail stores.”



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