New appointments position Hall Research for growth

Hall Research has announced the appointment of Hal Truax as VP of sales and marketing and AJ Shelat as VP of product. Truax will be responsible for all global sales and marketing efforts, while Shelat will be responsible for leading product strategy and expanding the company’s technical team.

“Hal brings 20-plus years of sales and marketing experience to our organisation. We’re looking forward to his help in aligning our sales and marketing initiatives and growing our presence in the AV community,” commented Jason Schwartz, Hall Research CEO.”

“AJ was also the ideal candidate for this new position at Hall Research. He has been with us for more than 14 years in a sales capacity, and keenly understands our products but, more importantly, our customer base. AJ will now use his 20 years of AV industry knowledge to strengthen Hall Research’s product line.”

Truax has a strong history in the pro AV industry having supported the growth of brands including Crimson AV, Omni Mount, WyreStorm and Peerless AV. “I’m thrilled with this role at Hall Research as they’re a truly innovative manufacturer poised for tremendous growth in the pro AV marketplace,” commented Truax. “I’ve always been fascinated by Hall’s cutting-edge video distribution, switching, scaling, conversion and control system products.”

“I am excited to take on this new challenge within Hall Research,” said Shelat. “Armed with my experience, and my passion for new technology, I am equipped for this new challenge. I look forward to working closely with our customers to develop products that create solutions for challenges they face while advancing Hall Research’s offerings in the pro AV space.”