Imagen partners with Newsbridge and Broadcast Solutions

Imagen has partnered with systems integrator Broadcast Solutions and AI-powered story production platform Newsbridge to facilitate the distribution of media to journalists and media organisations around the world. The combination of Imagen and Newsbridge’s technology brings together two tools to create a singular solution capable of providing broadcasters with increased efficiency and faster speed-to-market. The partnership integrates the two platforms and enables automated and optimised content indexing as well as AI-driven metadata tagging to accelerate the workflow.

Thanks to AI-enhanced features of Newsbridge, including facial recognition, customers will be able to search for content faster and more efficiently than ever before. Nicolas Hans, partner at Broadcast Solutions Middle East and Africa, explained, “In today’s global content marketplace, our clients require scalable distribution and syndication platforms such as Imagen. But to service multilingual audiences, they need to streamline the preparation of media by automating the creation and facilitating the curation of descriptive metadata – that’s where Newsbridge cognitive indexing services and tools kick in.”

“At the forefront of the broadcast industry, we’ve seen the rapid acceleration of the news cycle and the need for the integration of advanced production tools with modern distribution platforms,” added Salah Ayoub, head of Middle East projects at Broadcast Solutions. “Optimal workflow design, streamlined metadata management and turnkey project management were our contribution to making this Imagen and Newsbridge partnership a reality.”