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CTME supports Mai Dubai City Half Marathon

CTME supports Mai Dubai City Half Marathon

CTME supports Mai Dubai City Half Marathon


Creative Technology Middle East was the official communications partner for this year’s Mai Dubai City Half Marathon. Taking place on 23 October at Dubai International Financial District, the event saw more than 400 runners from over 40 countries take part and was the first mass-running event to be scheduled in the UAE since the start of the pandemic in March. CT provided site-wide communication to support the event organisers across the 21km site to allow event organisers and their teams to effectively communicate while maintaining social distancing parameters and guidelines.

As the UAE government makes tentative steps to legally allow live events to take place in a safe and controlled environment, it is essential now more than ever to set an example and show the world that live events can be safe. The Mai Dubai City Half Marathon organisers have done precisely that with support from Dubai Sports Council, Dubai Police and the Roads and Transport Authority (RTA), by organising and producing a successful, safe live sporting event.

“As physical events start back up we are seeing an increase in demand for communication systems,” commented CT's Middle East integrated networks technical manager, Rob Turner. “What once was an afterthought on an event is now at the forefront of everyone's mind as people become more conscious to carefully manage people's movements. Our communication systems are helping clients provide a safe solution for event crew and delegates to communicate while adhering to socially distancing guidelines.”

"Promoseven sports marketing (PSM) extend an acknowledgement of our appreciation for the professional support given by Creative Technology in providing communication services at the highest level in compliance to the social distancing parameters in place to stage the Mai Dubai City Half Marathon,” added Shaun Ollier from event organiser PSM.

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