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Atlona’s David Shamir promoted to VP of product management

Atlona’s David Shamir promoted to VP of product management

Atlona’s David Shamir promoted to VP of product management

Atlona has promoted David Shamir to the position of vice president of product management. In his new role, he will continue to lead the company’s product strategy while expanding his responsibilities to oversee engineering and product development. The manufacturer says that combining product management and engineering leadership into a single role enables it to streamline internal processes, thereby increasing its agility and responsiveness in a pandemic-disrupted market.

“Our industry was already very dynamic and constantly changing, but the pandemic has accelerated many existing trends while making AV more critical in environments such as small and home offices,” Shamir commented. “With COVID-19, things are changing by the minute, making it challenging to accurately predict how the AV market will evolve. We will stay as nimble as possible to address our customers’ changing needs, while offering flexible solutions that help them adapt to world conditions and whatever their ‘new normal’ becomes.”

Shamir notes that the agility of Atlona’s solutions is strengthened by its leadership in the convergence of AV and IT, a hallmark that he intends to continue. “One of our core philosophies is ‘AV built for IT’,” he furthered. “As remote learning, work-at-home, and hybrid working models become more prevalent, IT infrastructure is even more important for keeping everyone connected. We are crafting our products and roadmap with IT managers’ challenges in mind, while helping dealers and systems integrators efficiently meet customer needs.”

Shamir has served as the manufacturer’s director of product management since 2015, following senior product management roles at media technology companies including Magnum Semiconductor, Harmonic and Scopus Video Networks. He has introduced new processes and methodologies at Atlona to quickly take product ideas from concept to reality and has successfully led several major product line launches.



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