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Yalla Neta’asha opts for the ionoco PATH

Yalla Neta’asha opts for the ionoco PATH

Yalla Neta’asha opts for the ionoco PATH

Middle East:

Broadcast specialist ionoco has announced that its PATH (Path@Home) cloud platform is being used for the Middle East version of Come Dine With Me which goes live on 18 October. The new 45-episode series of the ITV-produced British programme was acquired by OSN, the leading entertainment network in the Arabic region.

The Arabic version of the format is entitled Yalla Neta’asha. The show is produced by ITV Studios Middle East and was filmed in various locations across the United Arab Emirates during the summer with the control room and camera crew located in different countries. The PATH system allowed the production to go ahead within Covid-19 restrictions and protocols as the technology allows the show to be filmed without the crew having to be in the same location as the production office.

Play@Home is a home-to-studio AV production platform and interactive engine that can be custom configured for production needs where teams need to be in varying locations. These include remote production of most genres, including talk shows, music performance, reality, entertainment and gameshows. Remote contributors join via PATH’s proprietary @Home Kits, allowing for remote camera control and wireless audio.

During the filming of the series, camera operators were on location in Dubai and other UAE states whilst the control room and crew were located at ITV Studios Middle East’s main headquarters in Beirut. Each member of the camera crew carried a backpack containing batteries, ionoco’s @Home Kit and a number of 4G wireless routers. The camera feeds were processed by the @Home Kit and then transmitted back to the control room in Beirut via the PATH platform accessed through the wireless routers, allowing live instructions from the director.

“Feedback from production teams across the globe that are using PATH is that the lack of a delay on the PATH platform makes shows a dream to direct remotely, which seems to be the missing link in terms of virtual production methods,” commented ionoco CEO Simon Ingram. “From live awards to award winning formats, we’re very proud PATH is allowing much loved brands to continue to entertain in the most challenging of circumstances.”



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