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Xten-AV kicks off international expansion with NMK

Xten-AV kicks off international expansion with NMK

Xten-AV kicks off international expansion with NMK

Middle East:

Middle East distributor NMK Electronics has added another brand to its expanding portfolio, this time in the form of Xten-AV. Xten-AV offers a cloud-based software platform that uses artificial intelligence and machine learning to realise AV system design in line with AVIXA published standards and guidelines. NMK will distribute it throughout the GCC territories.

“We were simply blown away by Xten-AV’s technical advancement, design, application and ease of use right from the day they officially launched back in 2018,” commented Dino Drimakis, business development manager at NMK Electronics. “As a company they have really heard what the market needs and reacted to build a spot-on solution steering towards the future of AV design.”

The solution frees AV integrators by allowing to them move away from legacy methods of project design by recommending the best products, assisting in comparisons, creating automated diagrams, bill of materials and end-customer proposals quickly, thereby increasing productivity. The built-in CRM and Analytical dashboard help integrators to be on top of their projects and accounts.

“It is really interesting how Xten-AV has taken a traditional way of design and solution and made it much more cost effective for clients enabling them to save time and energy, not to forget bringing efficiency to our industry as a whole from a design perspective,” added Drimakis.

"We are glad to have partnered with NMK Electronics for the GCC region. In collaboration with NMK Electronics, we hope to deepen our relationship with our GCC customers and prospects. NMK Electronics’ wide reach and relationships in the region along with experience of distributing some of the best AV brands will bring a lot of exposure to Xten-AV. This is our first appointment of an international distributor and we could not have partnered with a better organisation. We are really looking forward to this.”

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