Bose Professional connects with ME distributors online

The 5th Bose Professional annual Connect Event for Middle East distributors was held virtually this year as a result of the pandemic. Approximately 60 people tuned into the online festivities which included an update on the Bose Professional strategy for 2021, a chance for participants to network with each other and the manufacturer, and the presentation of a number of awards recognising distributors’ efforts in 2020.

A complete bespoke virtual set was created by the Bose Professional Middle East office, while attendees joined the event from aDawliah Electronic in Saudi Arabia, Universal Electronics in Kuwait, Modern Home in Qatar, NMK Electronics in the UAE, Ashrafs in Bahrain, OHI in Oman, Spectrum in Jordan and Antaki Group in Lebanon.

The awards recognised four winners across various categories. Eight Bose Professional Excellence awards were presented in total. The winners included aDawliah, Modern Home, NMK Electronics and Universal Electronics.

“This was our 5th annual Connect Event for Middle East distributors; however, this time it was held virtually and I am very pleased that the event was successful and received positive feedback from all our distributors,” commented Bose Professional Middle East regional manager, Nittin Dargan. “In addition to a FY21 strategy update, we recognised the distributors for different achievement categories and it’s great to see how technology can connect us even during these times. I’m really looking forward to the great teamwork ahead.”