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Digital signage veteran expert Ryan Cahoy becomes InReality CRO

Digital signage veteran expert Ryan Cahoy becomes InReality CRO

Digital signage veteran expert Ryan Cahoy becomes InReality CRO

Venue analytics software solutions company InReality has added Ryan Cahoy to its executive team as chief revenue officer. Cahoy is a well-known i digital signage expert, having joined Daktronics at just 19 years old.

After five years with Daktronics, he joined Rise Vision and spent almost two decades growing the company, eventually becoming managing director. Both roles involved working closely with sales, marketing and creative design, spanned across hardware and software, and involved working across many verticals such as banking, education, hospitality and retail. This experience, along with industry leadership posts such as his current post as executive board member of the Digital Signage Federation, made him the ideal pick for InReality’s next chapter of growth.

“I have always described myself as someone that helps people use technology to create spaces that make customers stop and say ‘wow’,” stated Cahoy. “I’ve known the InReality leadership team for decades and, like them, never thought I’d one day use my skills and product to help businesses literally stay in business. I’ve been with the company a mere handful of weeks and we’ve already accomplished monumental things. It’s exciting to play a role in this momentum.”

In April, InReality dedicated itself towards helping companies address the complexities and challenges of managing occupancy risks related to Covid-19. Knowing that the sensors necessary for “safe space” screening and management would need to be enterprise-enabled, it re-engineered its platform to support the need. InReality’s executive team was initially cautious about jumping into this new category.

Ron Levac, InReality CEO, commented: “We’ve known Ryan as both a respected industry leader and friend. Getting into this safe space world was a bet early on, but we felt strongly about our ability to help address the challenges enterprise businesses would face. We were right and the resulting growth required a unique talent to help steer us forward. We collectively considered the top pick for this critical role and Ryan was the person we all chose. We’re over the moon to have him, and the value that he brings to every internal and partner conversation is already apparent.”

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