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Hensley joins RTI as head of global marketing

Hensley joins RTI as head of global marketing

Hensley joins RTI as head of global marketing

USA:

Control and automation manufacturer RTI has appointed Bill Hensley as head of global marketing, reporting to CEO Joe Roberts. Hensley will focus on increasing awareness of RTI solutions while building the programmes, communications and tools to help integrators create more opportunities and win more business.

“As RTI expands our solutions in residential and commercial applications, we do so with a customer focus and a service orientation that helps our dealers drive more business,” said Roberts. “Bill shares this focus and is a storyteller and strategist with a deep understanding of the control and automation market. We’re thrilled he will lead our marketing initiatives to help our dealers and distributors become even more successful.”

Hensley comes to RTI from Clare Controls, where he led the marketing launch of its new security and control platform. Prior to Clare, he held a position at Nortek Security & Control, having initially entered the CI industry as director of marketing for Core Brands.

“RTI has a rich history in control and automation, and the product line offers real advantages in both residential and commercial projects,” said Hensley. “I look forward to working with the RTI team and our channel partners to demonstrate the many ways we can create substantial benefits for integrators while helping them deliver exceptional experiences for their clients.”



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