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Powersoft sales to benefit Crew Nation support initiative

Powersoft sales to benefit Crew Nation support initiative

Powersoft sales to benefit Crew Nation support initiative

Italy:

Powersoft has pledged to donate 5% of proceeds from all its touring amplifier platforms sold between 27 July and 15 October to Crew Nation, the fund launched by Live Nation to support touring and venue crews whose livelihoods have been destroyed in the wake of Covid-19.

“Like every person involved in the industry, we know how difficult the last months have been for professionals in the live event industry; in particular the touring and venue crew who are completely dependent on live shows to survive,” said Powersoft’s brand, communication and trade marketing manager, Francesco Fanicchi. “We spent time in doing research to find the right organisation to partner with, and eventually we came to realise that Crew Nation would be the perfect channel. Although it is difficult to make any assumptions on sales levels during this period, we will use our marketing capabilities to promote this operation to industry professionals in the hope that we will raise a significant contribution to Crew Nation.”

The campaign will be spread across media including web banners, newsletters, social channels and the international trade press. “As an Italian company, we are at the forefront of this unprecedented situation,” added Fabrizio Romano Bolzoni, sales manager, rack amps. “We want to make ourselves engines and promoters of commendable initiatives to support the people in our sector, and we asked our worldwide sales networks to promote this initiative as much as they can, in order to raise awareness for something that is really impacting the live music industry.”

Live Nation kickstarted the Crew Nation fund – powered and administered by the Music Forward Foundation charitable organisation – by contributing an initial $5 million and committing to match the next $5 million given by artists, fans, and employees. Artists including Coldplay, Miley Cyrus, Metallica and John Mayer are among those who have already shown their support and donated.

“We greatly appreciate Powersoft extending a helping hand to the touring and venue crews who depend on shows to make a living,” said Nurit Smith, executive director of the Music Forward Foundation. “Their pledge will go a long way to assist Crew Nation in its mission to support and provide grants for these backstage staff who are struggling the most during these difficult times. Together with partners like Powersoft, Crew Nation can ensure that the live community has the support it needs.” Visit livenation.com/crewnation to donate.



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