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De Tune moves events into the cloud with Grass Valley

De Tune moves events into the cloud with Grass Valley

De Tune moves events into the cloud with Grass Valley

Grass Valley’s recently launched GV AMPP cloud-based software as a service (SaaS) platform was selected by De Tune to support completely virtual, live event broadcasts. The Los Angeles-based live entertainment and media company used the workflow to support three hour-long events, delivered to six countries across EMEA, the Americas and Asia, with 40 presenters spread around the world, all located in their respective homes with no onsite tech support.

De Tune first deployed GV’s Agile Media Processing Platform to help Public School, the creative agency owned by Czarnowski Collective, quickly pivot the corporate theatre-style events it runs for clients to the virtual world. “We wanted a truly decentralised production approach with a true engineering centrepiece that you can count on to be consistent, while driving multiple outputs from a single user interface. GV AMPP does that; we can use it to look at all the other aspects of the workflow to ensure they are behaving as we expect and keep pushing out content even with the inconsistencies of the internet,” commented De Tune’s founder and CEO, Michael Thuney. “This type of cloud-based approach is truly globalised, meets our clients’ needs even beyond the restrictions of Covid-19 and gives us more utilisation on the people and equipment; now I can have my team at home and available to work on more shows during the week.”

In its first project with Public School, De Tune leveraged the GV AMPP Master Control application to create a master control room in the cloud with full redundancy, accessible anywhere in the world. Live feeds, with translations and closed captioning, were delivered to a global audience of 5,000 over CDNs. Using GV AMPP Master Control, a 24-strong De Tune team, located remotely, was able to seamlessly manage 37TB of live video and data in the cloud. All aspects of this continuous 24-hour broadcast were based in Azure and AWS, bringing in live presentation streams from the United Kingdom, France, the United States, Australia, New Zealand and China.

“Due to Covid-19, we doubled down on our virtual events and needed the right cloud SaaS partner to come on board with us to supply the right tools to make that happen,” explained Johnathan Barhite, executive producer at Public School. “Thanks to the combined experience of our production partners and the capability of the Grass Valley solution, we’re able to give our clients new opportunities and access to HD livestreams with full broadcast switching and graphics tied to our CDNs all via the cloud.”

“This project with De Tune shows how GV AMPP allows live content producers to leverage the power of the cloud and decentralised workflows to get high-quality live content on air, even in the most challenging circumstances,” added Sydney Lovely, Grass Valley’s senior vice president, technology and networking. “We’re delighted to have them as the first partner to offer a managed service based on the GV AMPP platform. The deployment allows De Tune to take on the constraints of lockdown head on and to help expand its production capability to stay ahead of the curve as we move into a new media environment and the project with Public School is just the first of many successful De Tune productions leveraging this solution.”



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