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IABM sees cloud adoption soar

IABM sees cloud adoption soar

IABM sees cloud adoption soar

A report published by the IABM, has found that the COVID-19 pandemic has rapidly accelerated the adoption of cloud-based technologies. The Cloud Adoption Trends report, produced by IABM’s Business Intelligence Unit, notes that 45% of respondents have already adopted Cloud compared with 39% a year ago – and the survey data was obtained early in the pandemic.

“The COVID-19 crisis has re-shaped the media ecosystem,” said Per Lindgren, CTO at Net Insight. “In line with the findings of the IABM Cloud Adoption Trends Report, we´ve seen numerous companies ramping up to cloud to gain more autonomy and elasticity while optimizing their costs. In this context, open, interoperable and secure cloud and IP solutions are needed and are helping media companies to create profound and durable changes in the way they produce and distribute content.”

“The report is built on feedback from end-user broadcast and media companies and gives a clear indication of the unstoppable move to the cloud across every segment of the BaM Content Chain,” said IABM head of insight and analysis, Lorenzo Zanni. “This shift has been accelerated by the coronavirus pandemic: cloud has rapidly moved from being seen as too risky by some organisations to becoming the natural way to mitigate the effects of mandatory remote working. I don’t expect a return to the old ways in the future as these companies are clearly beginning to reap the long-term benefits the cloud can bring.”



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