Voyager brings AI to The Voice Lebanon

Since beginning life in the Netherlands in 2010, the popular TV singing contest The Voice has been successfully exported around the world. In Lebanon, Visuwalls was approached to provide set design, props, LED walls and motion graphics for this year’s series and suggested the use of Augmented Reality in order to add an extra creative dimension to the show. Visuwalls’ team of 3D artists took several of the assets that had been created for the motion graphics software and converted them for Voyager, Ross Video’s graphics rendering solution that is based on Unreal Engine.

“We had previously seen Voyager being used in an esports environment, with the camera flying around virtual renders of the team players and game characters in the stadium, and we thought it would be cool to do something similar in a broadcast environment,” Nicolas Malbon, Visuwalls’ head of media servers and augmented reality, commented. “The production company in charge of The Voice loved the idea and we ended up creating animated augmented reality elements to complement many of the songs beings sung by the contestants over the series.”

Gideon Ferber, director of Virtual Solutions for Ross, points to the competitive nature of prime-time TV around the world as a key selling point for Voyager. “The broadcast market is increasingly crowded and, while successful shows like The Voice will consistently attract healthy audience figures, content creators are always looking for ways to differentiate their programmes and make them more visually creative. Voyager does exactly that and is both highly flexible and cost-effective. We were delighted to work with Visuwalls and The Voice Lebanon team and we look forward to seeing how they use Voyager in future series.”