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Calrec appoints W&M for TV and radio solutions in South Africa

Calrec appoints W&M for TV and radio solutions in South Africa

Calrec appoints W&M for TV and radio solutions in South Africa

South Africa:

Wild & Marr has been appointed by British broadcast console manufacturer Calrec to represent its TV and radio product range throughout the region. Wild & Marr plans to install the new Calrec products in its forthcoming Experience Centre in Johannesburg. The appointment is the latest in Calrec’s ongoing regional expansion plans, which have seen the company partnering with new distributors in more than 20 regions, including UAE, KSA, Kuwait, Qatar, Oman, Jordan and Iraq in the Middle East.

Wild & Marr is a division of TOMS Sound & Music and has been distributing professional audio products for more than 25 years. It has distribution centres in Johannesburg, Cape Town and Durban, as well as retail stores around South Africa.

“We are very excited to represent Calrec. As a company we don’t represent brands lightly, as evidenced in the long-term relationships we have with other manufacturers, some stretching back more than 25 years,” explained Wild & Marr manging director Gary Furman. “Calrec’s comprehensive range of products covering both TV and radio, and their continued investment in R&D, covers all the areas our broadcast partners want from an audio company. We envisage our relationship with Calrec as a long-term opportunity to bring their products to our market, maintain quality of service and develop Calrec’s brand across the region.”

The Wild & Marr Experience Centre will be a space where Calrec’s range of proprietary and IP solutions will join others in a working environment. It will include a broadcast studio, production studio, live stage with line arrays and a dedicated training facility.

“Wild & Marr is a highly respected audio specialist whom we’ve known for a long time,” stated Graham Murray, international sales manager at Calrec. “The company’s vast experience and its innovative approach, its new Experience Centre being a prime example, are exactly what we need to continue our growth across Sub-Saharan Africa. We very much look forward to growing this relationship.”

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