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Spotlight on India with Santana Davis, J Davis Prosound & Lighting

Spotlight on India with Santana Davis, J Davis Prosound & Lighting

Spotlight on India with Santana Davis, J Davis Prosound & Lighting

Open Mic – our regular Q&A channel for industry insight

Where are you writing this from?
J Davis Prosound & Lighting, Bangalore, India

How has the lockdown affected you?
The lockdown in India has been a strict one, with all offices being shut down and staff having to work from home. Movement was completely restricted and we had to stay in and work from home. We’ve being doing all kinds of coordination through video calls. This is as far as office staff go; our ground staff have literally been left with no work as there are no events taking place and we are not sure when this situation will get back to normal.

How has your company reacted to this?
The company has had no choice but to wait and watch for the situation to improve. The only good thing is that the technical staff have done a few technical webinars and certification workshops to gain knowledge.

What are you having to do differently, and could any of this be adopted going forward?
We have produced a seven-page document of health and safety guidelines for our staff, advising them of issues such as correct hygiene and distancing guidelines and warehouse, equipment and vehicle sanitisation. PPE will be provided where required, and we’re compiling a travel history of all our staff which we can give to clients if necessary.

Any silver linings?
The recovery rate in India is the highest in world at the moment. These are promising signs for the government to allow businesses to start operating. Especially in our state of Karnataka, and the city of Bangalore, the cases have been lower than in other states in India. Business establishments are opening up slowly and things are getting back to normal. The current scenario is that we need to live with the virus until the vaccination is available. Within the current scenario, it’s possible there could be smaller events. Larger shows will take a bit of time to happen.

Any useful advice for the industry in these times?
To stay positive and hope for the best. We need to be mentally prepared for the worst and have hope for the best. The industry will definitely bounce back but it will take time. There will be changes in the way events will take place, and we need to be ready and prepared to adapt to those changes.

What do you predict the rest of the year will look like for the industry?
2020 will be a year of survival rather than profits or buying any gear.

Further ahead, what’s the future going to look like?
The industry as per my assumption will at least take a year, if not a little more, to get back to normal. We have to grit our teeth and accept this fact. But if a vaccination is found earlier then things will be better for all of us.

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