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Xilica teams up with Venuetech for the GCC

Xilica teams up with Venuetech for the GCC

Xilica teams up with Venuetech for the GCC


Middle East distributor Venuetech has been appointed to represent AV signal processing manufacturer Xilica in the GCC territories. Based in Dubai with an experience centre in Riyadh, Saudi Arabia, and staff in both Kuwait and Egypt, Venuetech plans to work closely with the manufacturer to raise brand awareness with AV consultants, systems integrators and IT engineers that specify, install and manage AV systems. 

“We continue to see rapidly evolving business opportunities in MENA across most AV verticals, and almost every project requires a professional DSP,” said Ismat Assafiri, audio specialist, Venuetech. “Xilica separates itself from other DSP manufacturers with truly modular, plug-and-play designs that can support projects of any size and they deliver the future-thinking technology that will become integral as our industry moves towards greater AV/IT convergence. These combined strengths, along with an open software architecture, better position Venuetech as a full service provider for the larger corporate, government and public-facing AV projects we see in the MENA region.”

Venuetech’s skillsets are both business and technical, with a strong team of professionals to address sales and business development, systems design, local service and repairs. The company also hosts regular training and certification and provides post-sales support. Its full-service approach and ability to offer turnkey AV solutions for all verticals has proven success for the many brands it represents, including Atlona, Barco, Sennheiser and Televic, and seen the distributor involved in some impressive projects, such as the Dubai Opera House, City Walk Dubai and Sheikh Zayed Grand Mosque.

Assafiri sees strong upcoming opportunity to use Xilica DSPs with the Sennheiser TeamConnect Ceiling 2 beamforming microphone, which will help end businesses produce high-quality sound for online meetings. “Xilica’s pricing structure is enterprise-ready and highly competitive compared to many incumbent DSP brands,” said Assafiri. “That opens us to a large number of new business opportunities for professional conferencing solutions in the age of social distancing. We will also have a robust message around complete solutions for meeting spaces as enterprises resume normal business operations.”

Venuetech anticipates working closely with Xilica on various upcoming training and education initiatives for dealers, designers and systems integrators. In addition to offering online trainings and webinars in the near future, Venuetech will collaborate with Xilica for a comprehensive go-to-market programme on the ground.

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