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Kseniia Igoshkina joins Ayrton’s international sales team

Kseniia Igoshkina joins Ayrton’s international sales team

Kseniia Igoshkina joins Ayrton’s international sales team

Kseniia Igoshkina has been announced as the newest member of Ayrton’s international sales team. She will be responsible for South America, the Baltic territories and the CIS states, which includes Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan.

“Kseniia brings a freshness and dynamism to Ayrton which perfectly matches our team approach,” stated Ayrton global sales director, Michael Althaus. “We are excited to see the response from the emerging markets as she helps raise brand awareness in these new areas.”

Igoshkina joined the lighting manufacturer at the end of 2019 and has already been responsible for appointing several new regional distributors. Her previous experience includes working as a key account manager, based in China, for Astera LED Technologies, after which she relocated to Europe. “My first experience of Ayrton was its famous lightshow,” Igoshkina recalled. “I was immediately blown away by their unique products. Ayrton’s approach is very different from what I have experienced before. We handle many different types of project and take a very specialised, individual approach to each one. Ayrton products are so full of features that we have something to meet every requirement. It’s a perfect opportunity to create a bespoke solution for all our clients – every day is interesting and exciting.”

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