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Aditya Panikker to lead Digigram’s MEA expansion

Aditya Panikker to lead Digigram’s MEA expansion

Aditya Panikker to lead Digigram’s MEA expansion


As its new business development manager, Aditya Panikker is being handed responsibility for Digigram’s Middle East and Africa market expansion. The French manufacturer states that it already enjoys a strong reputation in Europe and Asia-Pacific and is looking to replicate this success in the MEA market. Panikker will also be tasked with building a strong partner network in the region.

‘​Aditya started his professional career with Digigram as a product manager in 2018 and has a very clear understanding of the product portfolio,​’ stated Xavier Allanic, VP of sales. ​‘This experience coupled with his educational background in international business development will be a strong asset to Digigram's grand plans. We are glad to have him on our team.’

‘This is a big responsibility and I am grateful to the management for placing their trust in me,’ ​Panikker commented. ​‘Digigram has been developing industry-leading audio solutions for over three decades and this rich experience extends all the way to the way we understand our customers and the relationship we establish with them. In an increasingly competitive, price-sensitive and quality conscious market, the overall customer experience will always reign, and I am confident that our team is ready for this challenge.’

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