Shure gets intelligent at ISE

At this year’s ISE exhibition, Shure has launched what it is terming a game-changing product for the AV industry. The innovation comes in the form of digital signal processing introduced with Shure’s Intellimix Room, an audio processing suite for Windows 10 that is optimised to work with Shure networked system microphones.

‘Shure is rising to the AV demand,’ stated Jim Schanz, VP, global systems sales at Shure. ‘The pace of corporate consults and installs is increasing by the day and integrators need a way to take the complexity out of setup and put time back on their side. Now they have a secured solution.’

IntelliMix Room is a software-based DSP that requires minimal setup or additional hardware. It can be deployed to in-room Windows 10 PCs and meeting control devices that are already in-place to run popular software-based AV conferencing services. This new software-based approach will reportedly allow systems integrators to install more rooms, more consistently and more cost-effectively than traditional hardware-based DSP solutions. 

Providing up to 16 channels of audio processing, IntelliMix Room deploys the same algorithms as Shure’s P300 IntelliMix Audio Conferencing Processor, but is installed on the same in-room PC as the conferencing soft codec.

IntelliMix algorithms are designed to optimise the performance of Shure’s range of premium conferencing microphones, such as the MXA910 ceiling array, MXA310 table array and Microflex Wireless. IntelliMix Room aggregates and optimises the audio output of multiple microphone sources and thus scales-up to support more complex boardroom deployments. With Echo Cancellation, Noise Reduction, Automatic Mixing, Automatic Gain Control, and secure Dante routing, IntelliMix Room automatically produces a single channel of conference-ready audio.

The microphone manufacturer also announced compatibility with Dante Domain Manager for multiple products in its networked systems portfolio. Achieved via firmware update version 4.1, the update also includes compatibility enhancements with leading third-party software and hardware video conferencing codecs, and AES67 networking compatibility for products utilising the UltimoX chipset. The expanded support for additional third-party video codecs includes Cisco, Zoom Rooms and Microsoft Teams, providing programming-free USB mute sync compatibility with the IntelliMix P300 and ANIUSB-MATRIX.

With Dante Domain Manager compatibility included in firmware release 4.1, Shure products including the Microflex Advance MXA910 and MXA310 Array Microphones, the IntelliMix P300 Audio Conferencing Processor and the ANI Audio Network Interfaces are now able to take advantage of Audinate’s network management.

Lastly, Shure has joined the Logitech Collaboration Program. Customers who purchase Shure’s Microflex Advance Ceiling Array, Table Top Microphone, IntelliMix P300 Audio Conferencing Processor and Microflex Wireless microphone products, will now receive a solution that is optimised for groups to collaborate while using Logitech Room Solutions.