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Biamp kicks off a new era in Dubai

Biamp kicks off a new era in Dubai

Biamp kicks off a new era in Dubai


With the recent acquisition of Apart Audio by Biamp, the two companies consolidated their offerings and jointly presented their solutions under the Biamp banner during a recent roadshow at the Radisson Blu Hotel at Dubai Waterfront.

The presentation kicked off with a short company introduction from Biamp’s vice president of international business development, Niclas Brattberg, where he detailed the company’s recent rapid growth and its visions for the future, such as the upcoming move to a new office location in Silicon Oasis where Biamp will have permanent training facilities and on-premises stock for clients.

Anders Olsen, Biamp’s regional manager then took over and introduced the Apart and Community products that have joined the Biamp range while detailing their specific benefits. This was followed by an introduction to the Vocia, Tesira, Parlé microphones and beamtracking solutions, including the TCM-1 and TCM-X ceiling mics and the TTM-X table mic, from Brian Davies, a technology architect manager at Biamp.

The manufacturer’s Crowd Mic app was requested to be installed on attendee’s phones before the start of the show. This software acted as an immediate crowd engagement tool and allows boardroom and meeting space interactions on a higher, professional level. The app also includes a voting facility which was demonstrated to the attendees by both Olsen and Davies.

‘The acquisition of Apart and Community by Biamp happened only a few months ago, but we have already come a long way with our integration, and we wanted to show that with a combined event,’ commented Olsen. ‘Our customers in the Middle East and around the world have responded very well to an extended product range from Biamp, and there is excitement in the market surrounding our product families. For the local Middle East market, we will be increasing our presence with a new office in Dubai coming up in 2020, where we will have training facilities, an experience centre and a local sales and support team. Our event here in Dubai kicks off a new era for Biamp in the Middle East and, judging by the feedback received today, our customers are as excited about this as we are.’

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