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JoeCo looks to Provision AVL for GCC distribution

JoeCo looks to Provision AVL for GCC distribution

JoeCo looks to Provision AVL for GCC distribution


JoeCo has found a new distributor for the GCC region in the form of Provision AVL. Having also completed a similar agreement with Lebanon-based Boujikian Brothers recently, the manufacturer now has direct representation in every territory across the Middle East. JoeCo joins Chauvet, Clair Brothers and Solid State Logic in Provision AVL’s portfolio. 

‘JoeCo is one of the leading multitrack recorder and player manufacturers in the world, and with its award-winning BLACKBOX range, we felt that it would complement the audio brands that we already represent,’ explained Kevin Boujikian, general manager at Provision AVL. ‘The brand deserves further growth in the region, and that happens with more exposure, demos and end-user training.’

The initial stages of the relationship saw JoeCo equipment displayed on the Provision AVL booth at Prolight + Sound Middle East 2019. ‘The support we received from Provision AVL at the show, at such an early stage of the relationship, was some of the best I have seen,’ reflected JoeCo managing director, Joe Bull. ‘I believe this new partnership will mean a much wider audience will experience the benefits of BLACKBOX, BLUEBOX and CELLO. I’m looking forward to a long relationship with Kevin and the team.’

JoeCo business development manager Graham Murray was equally enthusiastic. ‘Provision AVL can provide the facility to support local customers and effectively promote JoeCo solutions to the Middle Eastern markets. After spending a few days with Kevin and seeing him and his team in action, it became clear that Provision AVL would be the perfect partner for JoeCo’s business for the GCC.’

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