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ADI seeks Middle East expansion

ADI seeks Middle East expansion

ADI seeks Middle East expansion

Middle East:

UK-based LED screen specialist ADI is looking to establish a permanent base in the Middle East in order to facilitate expansion in the UAE and Kingdom of Saudi Arabia. With this in mind, the company has begun actively recruiting for a number of commercial and operational roles.

During spring 2020, ADI will be working with existing clients to deliver LED screen services for live events in the UAE and KSA, something it is no stranger to having already delivered several high-profile projects in the past. In 2018, ADI delivered more than 650m2 of modular screens for the the ABB FIA Formula E Ad Diriyah E-Prix as the international electric street racing championship made its debut in the Middle East, marking the first major global sporting event to take place in Saudi Arabia. 

Currently the company is gearing up for its second year supplying the ABB FIA Formula E Ad Diriyah E-Prix 2019, the opening race of the Championship’s sixth season. A variety of 19 high-resolution screens will be installed across the purpose-built Ad Diriyah circuit with a range of displays up to 60m2 in size – along with 18km of circuit level fibre distribution to deliver HD feeds to every screen and a custom-made 4mm LED podium that travels to every E-Prix.

‘The live events and sports entertainment sector is growing at an incredible rate across the region, and having worked on some high-profile, historic events previously, we know where our expertise and innovative LED solutions can add value,’ commented Nick Robinson, screen rental director at ADI.

To aid the expansion, the company is recruiting for a number of roles, including video/LED technicians, project managers, account managers, and sales and operational support.

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