N&M invites the industry to come2meet in Dubai
N&M invites the industry to come2meet in Dubai
Neumann&Müller Event Technology (N&M) recently hosted its first come2meet event at its warehouse in Dubai Investment Park as part of its efforts to inspire customers and offer a personalised service. The gathering showcased N&M’s new divisions – System Integration, Digital Media, and Information and Communications Technology – by making use of the same state-of-the-art AV technology that it calls upon for client events, and included an augmented reality (AR) demonstration alongside interactive digital media and ICT and SI presentations.
Transforming its warehouse into an interactive activation space, N&M used RFID concepts to welcome guests, with visitors’ names projected onto a purpose-built welcome wall suspended in the middle of the warehouse. ‘This gave guests a small taste of the incredible creative work being done at our MediaLab in Taufkirchen, Germany,’ commented N&M’s senior project manager, Sven Schuster. ‘N&M’s cutting-edge, interactive MediaLab is where we practically demonstrate the links between various sensors – think RFID, QR codes, radarTouch, Kinect, infrared cameras, touch-screens and database links – and invite people to immerse themselves in interactive and dynamic digital worlds. By connecting immersive projections with interactive elements and multi-channel sound installations, we can showcase several interactive options and potential new experiences to personalise events, congresses, trade fairs, permanent installations and exhibitions.’
‘Full-service, turnkey audio-visual solutions – which help our partners create world-class content and bring their concepts to life – definitely offered us an edge in delivering such a successful event,’ added Schuster.
While N&M received plenty of interest about the use of RFID and AR during the event, with the company’s head of media production, Klaus Ostermayer, flying into Dubai to do live AR and digital media demonstrations, Schuster was quick to point out that ‘while these technologies are not new by any means, the creative ways in which we are using them are’.
General manager, Jens Gießler added that ‘guests were also really impressed with our new RSI service, which we showcased officially for the first time at the event. This incredible method allowed our head of development of the technical department, Florian Nürnberger to livestream his ICT presentation in German from Hanover.’
N&M’s RSI facility simultaneously translated his presentation into English via its remote hub in Stuttgart, before transmitting it back to Dubai through high-performance IT networks. ‘RSI represents a big step in the development of congresses and conferences, with interpreters no longer needing to be present at the actual event location,’ noted Gießler. ‘Their connection to the “spoken word” is the data line linking their workplace to the venue and the speaker's microphone via an “interpreter hu”’. With this solution, event organisers increase their flexibility as well as the scalability of their service, regardless of the language, location, duration or size of the event. RSI is definitely one of our most cutting-edge offerings.’
The company hopes to host similar events regularly, inviting partners and customers to network and interact with the company’s most innovative offerings and ideas. ‘We work with such incredible audiovisual technologies, and we want to show our clients the amazing things they could be doing to take their events to the next level,’ concluded Gießler.